SUMMARY
Leica has opened its first flagship store and gallery in Chicago, a two-story, 400 m² creative hub located in a historic building on North Michigan Avenue. To commemorate the opening and the building's 1917 origins, Leica has launched a limited-edition "Chicago Edition 17" rangefinder camera. This special release is expected to sell out quickly and is available exclusively at the new store, which also features exhibitions and workshops.
TAKEAWAYS
Leica opens a new flagship store and creative hub in Chicago.
A limited-edition "Chicago Edition 17" camera is launched to celebrate the store.
The camera design pays tribute to the building's 1917 origins.
The special edition camera is expected to sell out rapidly.