SUMMARY
Popular Kodak film stocks, including Portra and TMax, have been rebranded as Ektacolor and Ektapan by Eastman Kodak. This rebranding signifies Eastman Kodak bringing film distribution back in-house after its divestment to Kodak Alaris in 2013. The emulsions themselves remain the same, but the change aims for a shorter supply chain, potentially more stable pricing, and reinvestment of profits back into film manufacturing. While the new branding reflects older Kodak naming conventions, Portra and TMax versions under the Alaris distribution may still be
TAKEAWAYS
Kodak Portra and TMax films are now Ektacolor and Ektapan.
Eastman Kodak is now distributing these films directly, bringing distribution in-house.
The film emulsions remain unchanged despite the name and distribution shift.
The change aims for a shorter supply chain and reinvestment into film manufacturing.