SUMMARY
A recent survey indicates Kodak has overtaken Fujifilm as the most-used film brand among photographers. The 2025 FilmFocus survey, with 1,337 respondents, found 71% used Kodak film compared to Fujifilm's 68%. This shift occurs as the analog photography revival persists despite increasing film costs. While usage of most major brands declined, photographers are adapting to higher prices, with new users and the acquisition of film cameras like the Pentax 17 contributing to the format's continued popularity.
TAKEAWAYS
Kodak is now the most-used film brand, surpassing Fujifilm in a new survey.
Despite rising costs, film photography usage remains steady, with new photographers increasing their engagement.
Acquiring new film cameras is a primary driver for increased film use.
Photographers prioritize developing and scanning quality over price when processing film.