SUMMARY
A year's worth of sales data from a major Japanese camera retailer, Map Camera, reveals that compact and retro-designed cameras are highly popular. Fujifilm leads the sales, with its affordable and stylish X-M5 taking the top spot, followed by models like the X-E5 and X-T5. Nikon and Sony also feature prominently with models like the Nikon Z5 II and Sony A7 V, while Ricoh's compact GR series also performed well. Canon, despite its historical dominance, had fewer models in the top rankings, though its recent releases like the EOS R6 Mark III are noted.
TAKEAWAYS
Compact and retro camera designs are trending in Japan.
Fujifilm models, particularly the X-M5, dominated the best-seller list.
Nikon, Sony, and Ricoh also saw strong sales with popular models.
Camera trends are influenced by design and affordability, not just specs.