SUMMARY
A report from Japan's largest financial newspaper reveals a significant shift in camera brand rankings, with Fujifilm now holding the third position and pushing Nikon to fourth. This rise is attributed to Fujifilm's viral product fame, particularly the X100VI, which has boosted sales across its mirrorless and budget-friendly models. Canon maintains its lead with a 45.7% market share, followed by Sony, which has held the second spot for seven years. The report also notes Ricoh's substantial growth, tripling camera shipments and moving to sixth place, surpassing OM System.
TAKEAWAYS
Fujifilm is now the third-largest camera maker in Japan, up from fourth.
Canon leads the market share, followed by Sony in second place.
Nikon dropped to fourth place, impacted by lower sales.
Ricoh's camera shipments tripled, moving it to sixth place.