SUMMARY
Fujifilm Australia organized a "color hunt" photography workshop on August 22 to celebrate World Photography Day. The event, inspired by a viral Instagram trend where creators seek specific colors, was designed to find Australia's most-photographed hues. Participants were to hunt for forest green, cobalt blue, and merlot red, identified as the top trending colors by Australian photographers in a recent study. Although the workshop is now at capacity, it served as a practical photography opportunity and a way to inspire similar events.
TAKEAWAYS
Fujifilm Australia hosted a "color hunt" photography workshop.
The event was inspired by a viral social media trend of seeking specific colors.
The workshop aimed to find Australia's most-photographed colors: forest green, cobalt blue, and merlot red.
The event sold out within two days of its announcement.