SUMMARY
British fine art photographer John Balsdon led a team of six adventurers on a 20,000km overland journey from Norway to South Africa, establishing a new Cape to Cape world record. The expedition, completed in 28 days and 8 hours, broke the previous record by five hours. Notably, the crew captured the entire journey on camera, a feat that will be developed into a feature film. Balsdon's brand, Always Look Twice, focuses on capturing the natural world intentionally, a philosophy he intends to carry into the upcoming film.
TAKEAWAYS
John Balsdon set a new Cape to Cape world record, traveling 20,000km from Norway to South Africa.
The record was set in 28 days and 8 hours, beating the previous record by five hours.
The entire journey was filmed for a forthcoming feature film.
The crew also achieved firsts by completing the route via West Africa, with two vehicles, and towing a trailer.