SUMMARY
Ricoh has announced an "entirely new" Pentax DSLR concept that prioritizes the enjoyment of photography. The author speculates this could be a simple, affordable medium-format DSLR, drawing parallels to the growth in the medium-format market and Ricoh's past medium-format DSLRs like the Pentax 645Z. The focus on the "act of taking pictures" implies a slower, more immersive photographic experience aimed at a wider audience.
TAKEAWAYS
Ricoh is developing a new Pentax DSLR concept.
The new camera aims to simplify and enhance the "act of taking pictures."
Speculation suggests it could be an affordable, user-friendly medium-format DSLR.
The medium-format market has seen significant growth in recent years.