SUMMARY
Photographer James Popsys tested the myth that specific camera brands like Leica, Fujifilm, and Sony possess unique "color science" that cannot be replicated. Using raw files from a Leica SL3, Sony a7R V, and a Fujifilm medium format camera, he edited them in Lightroom, primarily using the HSL module. Popsys successfully made the files look remarkably similar, even applying a Fujifilm preset to a Sony file and adjusting it to match. He suggests renting cameras to match desired looks and creating custom presets as a cost-effective alternative to buying new systems.
TAKEAWAYS
Camera "color science" is often overstated and can be replicated in post-processing.
Lightroom's HSL adjustments can make raw files from different camera brands look similar.
Matching camera colors can be achieved by renting gear and building custom presets.
Chasing a specific color profile is a costly mistake compared to post-processing.