SUMMARY

Sony is preparing to launch a new Alpha mirrorless camera, with teasers appearing on their social media channels. The announcement is scheduled for May 13th, with the tagline "Ready for the next R" hinting at the product's nature. This clue suggests a possible update to either Sony's premium compact RX line or their high-resolution A7R full-frame series, both of which use the letter 'R' and are due for new models. Canon is also expected to announce a new camera on the same date.

TAKEAWAYS

Sony Alpha is teasing a new mirrorless camera launch.

The launch event is scheduled for May 13th.

The tagline "Ready for the next R" hints at the camera's series.

Canon is also expected to announce a new camera on May 13th.

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