SUMMARY
This article provides a behind-the-scenes look at an e-commerce fashion photo and video shoot, emphasizing efficiency and organization. The lighting setup utilized a Godox VL300 with an Aputure lantern for key light and another VL300 for top lighting, creating a desired gradient and dimension. Stills were captured on a Canon EOS R with an RF 24-105 f/2.8, while video used a Canon C50 with a 24-105 f/4 to facilitate gimbal use. The workflow included tethering to Capture One for stills and shooting open gate for video to allow for vertical and horizontal cropping, all while maintaining a warm tone consistent with the brand's identity.
TAKEAWAYS
Efficient e-commerce shoots require detailed shot lists and organized schedules.
Lighting involved a Godox VL300 with an Aputure lantern as key light and another VL300 for top lighting.
Stills were shot on Canon EOS R (RF 24-105 f/2.8), video on Canon C50 (24-105 f/4) for gimbal stability.
Video content is increasingly requested for e-commerce, necessitating dual photo/video capabilities.