SUMMARY
Film photography is seeing a significant comeback, driven by a desire for analog aesthetics. B&H data reveals that color negative films are currently the trendiest, though black-and-white stocks like Tri-X and HP5 remain popular for their classic look and, in the case of B&W, a lower price point. Kodak dominates the film market, with its films still manufactured in the USA, suggesting a preference among American photographers. Popular Kodak stocks include Portra 400, favored for balanced colors and fine grain, and Gold, known for its warmer tones and affordability.
TAKEAWAYS
Analog photography is trending, with color negative films being the most popular.
Kodak film stocks are dominant, with Portra 400 and Gold being highly favored.
Black-and-white films like Tri-X and HP5 are popular for their classic look and lower cost.
Kodak cameras are licensed, but Kodak film is still produced by Eastman Kodak in the USA.