SUMMARY
iStock, owned by Getty Images, asserts that all visuals in its library are human-created and "always AI-free." However, upon purchasing a photo, users are prompted to "customize this image" using AI tools. These tools can remove backgrounds or modify elements like changing a bath's color, demonstrating an integration of AI despite the "AI-free" branding. This approach reflects a strategy to appease both AI-averse creators and users who wish to leverage AI technology.
TAKEAWAYS
iStock states its image library is entirely human-generated and "always AI-free."
Purchased iStock photos can be customized using integrated AI editing tools.
AI tools offered include background removal and element modification.
The company's stance appears to balance creator concerns with the utility of AI.