Icelandair Awards $50,000 to 'Worst' Photographer

Icelandair's marketing campaign sought a "really bad photographer" and has awarded 28-year-old Blanche Mortemard the top prize of $50,000 and an all-expenses-paid trip to Iceland. Mortemard was chosen from over 127,000 applicants for her "admirable lack of skills." The contest aimed to prove that even a novice photographer could capture great images of Iceland, sparking a discussion about the balance between skill and location in photography.