Archive Edition
Sigma CEO Kazuto Yamaki aims to elevate the brand to an aspirational artisan status, focusing on quality over market share, signaling a strategic shift for the lens maker. Meanwhile, a look back at the Nikon F3 highlights its revolutionary design and how it was overshadowed by later models, while a review assesses if the Nikon Z8 still holds its ground. Also, a new exhibition explores the immersive wartime photography of Lee Miller. Watch for further developments in brand repositioning within the camera industry.
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The Nikon F3, launched in March 1980, marked a significant advancement in professional photography, being the first to offer both manual control and aperture priority automation.
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Russ & Loz Productions provides a practical, hands-on review of the Nikon Z8 camera.
Photographer Nigel Danson has announced the completion of a significant personal project: photographing all counties across England.
Guido Van De Water provides a practical test of the OM SYSTEM 8-25mm F4 PRO lens.
Gareth Danks' video, "Conquer the Fear: How to Approach Strangers for Street Portraits," provides a practical guide for photographers looking to capture street portraits.
Kyle Jenkins provides a hands-on review of the Osprey Talon Velocity 20L camera backpack.
Teo Crawford documents a week spent engaged in film photography amidst the winter landscape of Japan.
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The exhibition 'Lee Miller: A Woman at War' uses a candid 1944 photograph of Lee Miller in Luxembourg to illustrate her unique style as a war correspondent.
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Sigma CEO Kazuto Yamaki is focused on transforming the company's brand perception, aiming to make Sigma a 'nicer brand' rather than necessarily a larger one than competitors like Sony or Canon.
