Archive Edition

Sunday, May 24, 2026

Panasonic's Lumix L10 enters the market as a stylish compact, offering a Leica zoom lens and strong stills/video capabilities to rival the Fujifilm X100VI. Meanwhile, Sigma CEO Kazuto Yamaki outlines a strategy to elevate the brand's artisan image over sheer size, aiming for a 'nicer brand' rather than just a bigger one. Also reviewed are Sony's 100-400mm F4.5 GM OSS lens and the value-packed 7Artisans 135mm f/1.8. Watch for deeper dives into the performance of these new lenses and Panasonic's competitive positioning.

Gear

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Reviews

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Field Notes

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Industry

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