Fujifilm's Strategy Captures Gen Z Camera Market
Fujifilm has successfully captured the Gen Z demographic, a market largely overlooked by other major camera manufacturers.
Archive Edition
Saturday, May 9, 2026
The Viltrox 15mm f/1.7 lens faces scrutiny on a 40MP Fujifilm sensor, showing promise stopped down but struggling with vignetting. Meanwhile, rumors suggest Nikon is developing a high-end APS-C mirrorless camera, potentially a D500 successor with advanced features. Elsewhere, Imagen offers automated Lightroom editing for wedding photographers, and concerns grow about AI replacing artists in film and photography. Watch for further details on Nikon's rumored APS-C camera and the ongoing debate around AI's impact on creative professions.
Gear
10 stories
Hand-Painted Gundam-Themed Film Cameras Offer Unique Customization
Artist David C W is hand-painting film cameras with designs inspired by the RX-78-2 Gundam suit's color scheme.
Imagen Automates Lightroom Editing for Wedding Photography
Wedding photographer Taylor Jackson has revealed his "secret plan" for streamlining post-production using Imagen.
Camera Log Video Settings Don't Force Higher ISO
When switching a camera from still photography to video mode with Log enabled, users might observe that the base ISO setting is no longer accessible.
Mitch Lally's year-long review positions the Fujifilm X-E5
After a year of use, Mitch Lally's review highlights the Fujifilm X-E5 as a strong option for those who...
Achieve Sharp Photos with Any Camera
This guide provides essential techniques for achieving tack-sharp photographs, applicable to any camera.
OM System OM-1 Mark II Bird Photography with 150-600mm Lens
Phil Thach Photography demonstrates the capabilities of the OM System OM-1 Mark II camera for bird...
Photoshop Camera Raw Adds AI Depth Range Masking
Adobe has introduced an AI-generated depth range mask feature in Camera Raw within Photoshop.
Affordable Entry to Digital M-Mount Photography
The Leica M240 is presented as an affordable option for digital M-mount photography, costing between $2,500...
Freewell Launches Slim Variable ND/CPL Filter Kit
Freewell has released a new, exceptionally slim variable Neutral Density (ND) and Circular Polarizer (CPL)...
Reviews
9 stories
FroKnowsPhoto Concludes Video Series
FroKnowsPhoto has announced the conclusion of their video series, marking the end of an era for the channel.
Japan's Unseen Landscapes
This piece offers a photographic exploration of Hokkaido, Japan, showcasing aspects of the region that are often overlooked.
Photographer's Underestimated Tool
Photographer Dylan Blackburn presents Pic-Time 2.0 as a critical tool that many in the industry overlook.
HP FilmScan 7" Scanner Simplifies Digitizing Negatives
The HP FilmScan 7" Touch Screen Film Scanner builds upon its predecessor with an enhanced 7-inch tilting touchscreen and an added HDMI port for widescreen TV output.
DJI Osmo Pocket 4 Travel Use by Taylor Jackson
Videographer Taylor Jackson provides a practical guide on utilizing the DJI Osmo Pocket 4 for travel.
Mous Flap Backpack Offers Stylish Protection for Camera Gear
The Mous Flap Airofoam Backpack provides a stylish and practical solution for carrying camera gear, blending...
SIRUI 35mm f/1.4 Lens Review for Sony ZV-E1
Roma Fedorov provides a hands-on review of the SIRUI 35mm f/1.4 lens, specifically testing its capabilities...
Selecting photographs after a trip
This article, the first part of a two-part series, details a streamlined workflow for selecting photographs...
Viltrox 15mm f/1.7 Lens Tested on Fujifilm 40MP Sensor
Christopher Frost tested the Viltrox 15mm f/1.7 lens on a 40-megapixel Fujifilm X mount camera, pushing its...
Rumors
1 stories
Nikon Rumored to Launch High-End APS-C Mirrorless Camera
Whispers indicate Nikon may release a top-tier APS-C mirrorless camera in 2026, possibly serving as a spiritual successor to the acclaimed Nikon D500.
Opinion
1 stories
Most Photos Are Forgotten
A report by Popsa surveyed 2,000 UK adults and found that about 70% of camera phone photos are never revisited, with only 27.8% being looked at again.
News
1 stories
Photographer Documented Manhattan Project and Oppenheimer
Ed Westcott was one of three official government photographers assigned to the top-secret Manhattan Project, documenting its development and personnel.
Industry
1 stories
AI's Impact on Creative Industries and Photography
The increasing use of AI in creative industries, exemplified by concerns at Disney regarding artist replacement amid layoffs, raises alarms for photographers and videographers.