Icelandair Seeks Worst Photographers for Free Trip and Prize

Summary

Icelandair has launched a unique campaign seeking individuals who identify as "bad photographers" to prove that anyone can take great photos of Iceland. The airline is offering a 10-day all-expenses-paid trip to Iceland, with the potential for winning images to be used in a global ad campaign. Additionally, selected participants could win $50,000. Applicants must have no professional photography background, no strong desire to learn photography, and often feel disappointed with their own photos. The application involves a questionnaire and an optional video submission, with applications open until April 30.

Key points

• Icelandair campaign targets "bad photographers" for a free trip to Iceland.
• Winners could receive a 10-day trip and up to $50,000.
• Applicants must demonstrate a lack of professional photography skills and interest.
• Applications are open until April 30.