Photographer Value in AI Era

Summary

Commercial photographer Scott Choucino addresses the diminishing value of technical execution in photography due to AI and smartphones. He asserts that clients pay for a photographer's unique creative sensibilities and artistic vision, which cannot be replicated by AI or amateurs. Choucino emphasizes that understanding the creative brief and audience, demonstrated through detailed treatments and personal work, justifies professional fees. He concludes that technical competence is a baseline expectation, while distinctive artistic choices are the true selling points for photographers.

Key points

• Professional photographers' value lies in creative sensibility, not technical skill.
• Clients pay for unique artistic vision and interpretation of briefs.
• Technical execution is now a baseline expectation, not a differentiator.
• Communicating artistic identity explicitly helps justify professional rates.