Unbeaten since launch, this new full-frame camera has been a top seller for three straight months, taking Japan by storm

Summary

Since its December 2025 release, the Sony A7 V full-frame mirrorless camera has consistently held the number-one spot on Map Camera's best-selling chart in Japan. Despite competition from popular compact cameras and supply fluctuations, the A7 V has maintained its top position, with buyers willing to pay a premium for its performance. A Sony cashback campaign has also boosted demand.

Key points

• Sony A7 V has been Japan's top-selling camera for three months.
• The camera was released in December 2025 and maintains strong demand.
• Compact cameras, like the Ricoh GR IV Monochrome, are emerging as strong competitors.