One Light Setup Creates Three Distinct Personal Branding Looks

Summary

Lindsay Adler showcases three distinct personal branding lighting setups using only one 4 ft octabox and minimal adjustments. The first setup employs a grid for a dramatic, shadow-heavy look. The second uses a V-flat to bounce light, creating a neutral, versatile portrait. For the third, bouncing the octabox light off the room's walls and ceiling produces an extremely soft, high-key image with a pure white background.

Key points

• One octabox can create dramatic, neutral, and high-key portraits.
• A grid tightens light and deepens shadows for a dramatic effect.
• Bouncing light off a V-flat or walls/ceiling softens the light and brightens the background.
• Lighting mood should complement subject's pose and expression.