Kodak Rebrands Iconic Films Amidst Naming Rights Disputes

Summary

Eastman Kodak has announced the release of six new films, including Ektacolor Pro and Ektapan, which film enthusiasts note closely resemble iconic Portra and T-Max lines. These re-releases are believed to be a result of naming rights issues following Kodak's 2012 bankruptcy, which previously saw Kodak Alaris holding distribution rights for still photography films. While the name changes may cause initial confusion, the potential for increased supply and greater market stability is seen as positive news for film photographers.

Key points

• Kodak is reintroducing popular film stocks under new names like Ektacolor Pro and Ektapan.
• These new films are noted by photographers to closely resemble Kodak Portra and T-Max.
• The name changes are reportedly linked to naming rights issues from Kodak's 2012 bankruptcy.
• Increased film supply and market stability are anticipated benefits for photographers.