Legal Risks and Practical Limits

Summary

Real estate photographers are increasingly using AI tools, but these present significant legal and business risks. California's AB 723 classifies certain AI alterations to listing photos as a misdemeanor, a standard echoed by many MLS organizations. Many AI HDR tools are not editing but remaking photos, which can lead to legal issues with misleading listings. Furthermore, these tools struggle with complex environments beyond simple rooms, and their reliance on paid plans or high monthly fees can be costly. The financial fragility of AI startups also presents a long-term business risk for photographers who depend on them.

Key points

• AI alterations to real estate photos may violate laws like California's AB 723.
• Many AI editing tools are remaking photos rather than editing them, posing legal risks.
• AI tools have technical limitations in complex environments and can be costly.
• The financial instability of AI startups creates business risks for photographers.