Photographer Faizal Westcott Shares Print Sale Lessons

Summary

Photographer Faizal Westcott shares his experience with his first fine art print sale, detailing the process of printing three New York-themed images on Hahnemühle matte paper. He discusses the challenges of selecting images, the choice of matte over glossy finishes, and how lighting affects print perception. Westcott also delves into the psychology of selling art, particularly the impact of scarcity on perceived value and his personal discomfort with pricing his own photography.

Key points

• Westcott printed three photographs on Hahnemühle matte paper for his first print sale.
• He learned about pricing, scarcity, and the psychology of selling art.
• The sale was structured as a limited-time open edition, not a traditional limited run.
• Westcott found pricing his photography more challenging than his video work.