Tamron is moving towards launching new lenses with multiple mounts simultaneously

Summary

Tamron has indicated a strategic shift away from its traditional practice of launching lenses first for Sony E-mount. At the CP+ show, Tamron hinted that future lens releases will aim for simultaneous multi-mount launches. This change is driven by the increasing diversity of mirrorless camera systems from manufacturers like Canon and Nikon, which have closed the gap with Sony. While Tamron's E-mount lenses have been successful, the company is now adopting a more holistic market view to prioritize multiple mounts from the outset, potentially including Canon and Nikon Z mounts alongside Sony E-mount.

Key points

• Tamron plans to launch new lenses with multiple mounts simultaneously.
• This strategy moves away from the previous focus on Sony E-mount first releases.
• The shift is influenced by the expanding mirrorless camera markets of Canon and Nikon.
• Tamron aims for a more diversified mount selection at the initial launch of its lenses.