Photography's Best April Fools' Pranks

Summary

April Fools' Day and the photography industry are a perfect match, with hoaxes often playing on photographers' devotion to gear and desire for dream products. This collection highlights top pranks, including Viltrox's 'Air' lens made of actual air, Lomography's 106-exposure film canister, and Shutterstock's announcement of a physical stock image library. Other notable jokes feature a comeback for Kodachrome film, an underwater instant camera, a digital adapter for analog SLRs, and GoPro's prosthetic 'Armie' mount for solo travelers.

Key points

• Photography's blend of gear obsession and wishful thinking makes it ideal for April Fools' pranks.
• Pranks include fictional products like an 'air' lens, a high-capacity film roll, and a physical stock photo library.
• Jokes also encompass the return of discontinued film stocks and innovative camera accessories.
• Some pranks, like the Re-35 digital adapter, inspired real-world product development.