How Photographers Can Adapt and Thrive

Summary

Instagram's platform has evolved, moving away from the static photography feeds favored by many creators in the past. According to Instagram CEO Adam Mosseri, the days of reaching audiences as photographers did between 2015-2020 are likely over. Evan Ranft suggests photographers must adapt by embracing authenticity, potentially driven by concerns over AI-generated content. He proposes using Instagram Reels to tell the story behind the images, detailing the creation or editing process, as a way to connect with audiences and gain visibility on the platform.

Key points

• Instagram's algorithm has changed, impacting how photographers reach audiences.
• Authenticity and storytelling are now key to gaining visibility on the platform.
• Using Instagram Reels is recommended for showcasing creative processes.
• Adapting to platform changes is crucial for photographers to connect with clients.