Aaron Anderson's Instagram Strategy for Corporate Photography

Summary

Aaron Anderson has established a successful career shooting for major corporations like Sony, Fujifilm, and Bosch, largely through collaborations initiated on Instagram. His approach centers on consistent "personal work"—shoots done independently to build a strong portfolio and experiment with genres. Anderson actively seeks out athletes and creatives on Instagram, often focusing on those with an unmet need for publicity, and pitches collaborations after building a rapport. He also emphasizes building a community of collaborators, including makeup artists and wardrobe stylists, and leveraging connections from subjects to secure unique locations. This persistent, long-game strategy has allowed him to secure work with notable brands and expand his professional network.

Key points

• Aaron Anderson built his photography career through Instagram collaborations.
• He emphasizes creating "personal work" to build a portfolio and gain experience.
• Anderson strategically pitches athletes and creatives on Instagram, focusing on mutual benefit.
• Building a network of collaborators and leveraging subject connections is key to his success.