Eastman Kodak is taking back control and releasing more film stocks. Is film photography about to go mainstream again?

Summary

Eastman Kodak is taking back control of distributing some of its film stocks, a change that could benefit film photographers with potential price reductions and increased market stability. Following a 2012 bankruptcy, Kodak was divided, with Eastman Kodak manufacturing film and Kodak Alaris handling marketing and distribution. Now, Eastman Kodak is directly distributing Kodacolor 100 and 200, and has updated branding on Gold 200 and Ultramax 400. While other stocks like Ektar and Tri-X still use Kodak Professional branding under Alaris, Eastman Kodak's proactive releases and increasing financial reports suggest a potentially brighter future for film photography.

Key points

• Eastman Kodak is resuming distribution of select film stocks after a 2012 split with Kodak Alaris.
• This move could lead to price stability and potential reductions for film photographers.
• Kodacolor 100 and 200 are now distributed by Eastman Kodak, with updated branding on Gold 200 and Ultramax 400.
• Eastman Kodak's increasing revenue and proactive film releases suggest a positive outlook for film photography.