Clients love it when I use AI – until they find out it's AI

Summary

Photographers are encountering client resistance when disclosing the use of AI in photo editing. While clients desire the flawless results AI provides, they often express discomfort or outright rejection upon learning AI was involved. This creates a difficult position for photographers, as AI tools significantly enhance images and are becoming standard in the industry. Competitors using AI may gain an advantage, potentially impacting businesses that avoid it. The author suggests that omitting mention of AI, or framing it as 'Aesthetic Improvement,' can be a strategy to maintain client satisfaction.

Key points

• Clients often want AI-enhanced photo results but object to AI being used in editing.
• Disclosure of AI use can lead clients to withdraw commissions.
• AI tools significantly improve photo quality and editing efficiency.
• Not using AI may put photographers at a competitive disadvantage.