13 Client-Losing Mistakes

Summary

A photography website's design and functionality significantly impact client acquisition. Common mistakes include slow image loading times due to unoptimized files, which can cause over half of visitors to leave within three seconds. Portfolios organized chronologically instead of by genre confuse potential clients, and a lack of mobile optimization alienates the majority of web traffic. Additionally, buried contact information and the absence of clear calls to action prevent interested visitors from making inquiries, while unoptimized homepage slideshows and a lack of social proof further deter bookings.

Key points

• Optimize images and use lazy loading to ensure fast website load times.
• Organize portfolios by genre or service type, not by date.
• Ensure the website is fully mobile-responsive and easy to navigate.
• Make contact information readily accessible and include clear calls to action.