Unwritten Rules for Professional Success

Summary

Photography education typically covers technical skills like exposure and composition, but neglects essential professional norms. These unwritten rules, often learned through experience, are critical for client satisfaction and business success. They encompass client communication, such as avoiding showing imperfect images on the camera's LCD, and logistical preparedness, like arriving early to scout locations. Professional appearance and effective client brief clarification are also key behavioral patterns that separate seasoned professionals from amateurs.

Key points

• Avoid showing clients imperfect images on the camera's LCD to maintain trust.
• Arrive early to scout locations before the client arrives for a more confident presentation.
• Dress professionally to match the client's expectations and the shoot's environment.
• Clarify client expectations with follow-up questions rather than assuming creative freedom.