10 Client Archetypes Every Photographer Encounters

Summary

This article outlines ten client archetypes that professional photographers frequently encounter. These clients, while often well-intentioned, may lack understanding of professional photography costs, processes, or creative expectations. Archetypes include the 'Pinterest Board Client' who provides a mix of incompatible styles, the 'Negotiator' who offers a budget significantly lower than rates, and the 'Micromanager' who constantly interjects creative direction during shoots.

Key points

• Photographers often encounter clients with unrealistic expectations regarding cost and creative direction.
• The 'Pinterest Board Client' presents a mood board with conflicting aesthetic styles.
• The 'Negotiator' attempts to lower prices, often citing a lack of understanding of industry rates.
• The 'Micromanager' seeks to control the creative process in real-time during the shoot.